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Successful business people with strategic plans

Understanding Marketing Strategy: Its Essence, Functionality, and Creation

In the dynamic world of business, having a robust marketing strategy is vital for success. A marketing strategy serves as a blueprint for how a business intends to attract and retain customers while promoting its products or services. This article will…

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What Are the 5 Concepts of Marketing? A Detailed Breakdown

Marketing is the backbone of any business, driving growth, engagement, and ultimately, profitability. It is through effective marketing that businesses connect with their audience, build brand loyalty, and set themselves apart from competitors. However, not all marketing strategies are created equal….

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