In a world where artificial intelligence is growing smarter by the day, many creatives fear they’re on the verge of being replaced. From AI-generated art to automated copywriting tools, the digital marketing landscape is changing fast. But here’s the truth: AI…
SEO in 2025: Not Dead, Just Deeply Different
The digital marketing world felt like a rollercoaster in 2024. Google’s AI overviews popped up everywhere, and core algorithm updates sent website rankings on unpredictable journeys. You might have heard whispers – even shouts – of “Is SEO dead?!” At Amphin,…
Navigating the AI-Powered Marketing Landscape: Your Roadmap to Success
The digital marketing world is no longer a static landscape. It’s a dynamic, ever-evolving ecosystem, and the driving force behind this transformation? Artificial Intelligence (AI). From personalized customer experiences to automated campaign optimization, AI is reshaping how we connect with audiences,…
ChatGPT’s New Image Generator Sparks Online Frenzy: What is Studio Ghibli?
Artificial intelligence is reshaping the creative world, and OpenAI’s ChatGPT has once again made headlines with its newly enhanced image generation capabilities. Recently, social media has been flooded with AI-generated artworks that resemble the iconic style of Studio Ghibli, leading to…
Influencer Marketing: Unlocking the Power of Social Influence for Your Brand
In the age of social media, influencer marketing has become a dynamic and effective tool for brands to connect with their target audience. From Instagram posts to YouTube videos, influencers play a pivotal role in shaping consumer behavior and driving sales….
Agile Marketing: Adapting and Optimizing in a Rapidly Changing World
In today’s fast-paced and ever-changing digital landscape, traditional marketing strategies are often too slow to keep up. This is where agile marketing comes in—allowing marketers to remain flexible, constantly adapting their campaigns based on real-time data and customer responses. By focusing…
Understanding Hyper-Competition: The Evolving Landscape of Global Business
In today’s interconnected world, hyper-competition is reshaping industries and markets at an unprecedented pace. This phenomenon refers to the intense, often disruptive competition that businesses face as competitors emerge from various sectors, often without warning. Hyper-competition is not limited by geographical…
Micro-Influencer Marketing: A Comprehensive Guide
Unlocking the Power of Niche Influencers In today’s digital landscape, influencer marketing has become a cornerstone of successful marketing strategies. While macro-influencers with millions of followers often grab headlines, micro-influencers—those with a following typically ranging from 10,000 to 100,000—are quietly emerging…
Creators Connect – An Exclusive Event for South Indian Malayali Influencers in the UK!
We are thrilled to invite you to Creators Connect, an exclusive event organized by Amphin Marketing to promote our influencer management platform, Amphin Connect. This is a unique opportunity for South Indian Malayali influencers in the UK to connect, collaborate, and…