Chengavi Brand Guidelines - Amphin | London's Leading Growth Marketing Agency

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Branding Graphic Design

/ 2023

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Project Overview

Amphin partnered with Chengavi, a pioneering Ayurvedic beauty brand, to create a holistic and authentic brand identity that embodies their commitment to ancient wisdom and modern skincare.

Chengavi combines the principles of Ayurveda with natural ingredients to create products that nourish both skin and soul. Amphin developed an integrated branding strategy that highlights the brand’s dedication to sustainability, authenticity, and quality.

Our work included crafting a visually appealing logo that represents Chengavi’s harmony between tradition and modernity, designing a natural and soothing color palette, and creating detailed brand guidelines. These guidelines outline their identity, tone of voice, and brand values, ensuring consistent communication across all touchpoints.

Through our collaboration, Chengavi gained a refined brand presence that communicates its mission to redefine beauty through Ayurveda, while resonating with a modern, mindful audience.

Date:	March 2023
Project: Chengavi	Brand Guidelines
	Amphin

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Our Contribution

Logo Design: Developed an elegant logo reflecting the balance between traditional Ayurvedic roots and contemporary beauty innovation.
Color Palette Creation: Designed a natural, earthy color palette to evoke trust, purity, and sustainability.
Brand Guidelines Development: Delivered comprehensive guidelines outlining Chengavi’s tone of voice, visual identity, and core brand values to ensure consistency in messaging.
Strategic Brand Identity: Built a cohesive brand story that aligns with Chengavi’s mission of combining Ayurvedic principles with modern skincare practices.

Results of the project

Elevated Brand Presence

A polished and authentic brand identity that captures Chengavi’s essence and appeals to their target audience.

Consistency Across Channels

Clear brand guidelines ensured uniform communication across all platforms, enhancing brand recognition and trust.

Improved Market Positioning

The modern yet traditional branding helped Chengavi stand out in the competitive Ayurvedic beauty market.

Stronger Consumer Connection

The refined branding fostered trust and emotional resonance, encouraging customer loyalty and advocacy.

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