Our Contribution
Amphin took on the role of building Nexgro’s identity from the ground up. Our contributions included:
1. Brand Identity Development
Crafted a modern and versatile logo that reflects freshness, innovation, and accessibility.
Designed a color palette and typography system that balance premium appeal with approachability.
Established brand guidelines covering visual identity, tone of voice, and messaging for consistent communication.
2. Website Design & Development
Designed a user-centric e-commerce website optimized for both desktop and mobile experiences.
Integrated intuitive navigation to showcase over 3,000+ products seamlessly.
Added features like smart search, regional adaptability, and eco-conscious messaging to reflect Nexgro’s values.
Ensured the website communicates freshness, variety, and affordability through its structure and visuals.
3. Social Media Management & Content Creation
Developed a content strategy highlighting Nexgro’s vision, mission, and brand positioning.
Managed daily social media activities across Instagram, Facebook, and LinkedIn.
Produced engaging content—including product spotlights, seasonal campaigns, and community-focused stories.
Ran targeted campaigns to attract both local and global food enthusiasts.
4. Marketing Collateral & Digital Creatives
Designed promotional materials including banners, in-store branding, and digital ads.
Created storytelling campaigns that emphasized Nexgro’s blend of local freshness and international variety.
Results of the project
Cohesive Brand Identity
Established Nexgro as a modern, trusted, and premium supermarket brand with strong visual consistency across all platforms.
Enhanced Digital Presence
A well-designed, customer-centric website increased brand credibility and made product discovery seamless.
Increased Engagement
Social media strategies and content campaigns boosted brand awareness, driving meaningful interaction with the target audience.
Market Differentiation
Successfully positioned Nexgro as a premium yet affordable hypermarket choice in the UK, appealing to health-conscious families, young professionals, and global food lovers.