Snapchat, has made big changes to how ads are placed. This means brands now have more control over where their ads show up. They want to make advertising safer and more reliable.
“Snapchat has always been a safer place,” they say. “We started with cameras, not feeds. We also limit how many people see unchecked content.” Now, they’re adding new tools to help advertisers.
Choose Your Level: New Ad Placement Options
Snapchat now offers three levels for ad placement. You can pick “Full,” “Standard,” or “Limited.”
Limited: This puts your ads next to the safest content.
Full: This gets your ads seen by the most people.
Standard: This is a mix of reach and safety.
How It Works: Smart Technology
Snapchat uses smart computers to check content. This tech finds the right places for your ads. It keeps learning to stay up-to-date.
Trust Matters: Outside Checks
To make things even safer, Snapchat works with DoubleVerify and Zefr. These companies check that ads are in the right places.
- DoubleVerify gives reports on where ads go.
- Zefr checks the type of content next to ads.
- Integral Ad Science has found that Snapchat content is 99% brand safe.
A Promise to Keep Improving
Snapchat wants to keep things safe. They will keep adding new tools and working with experts.
Why This Matters
In today’s world, brands need to be careful. Snapchat’s new tools help them do just that. This helps brands feel good about advertising on Snapchat.
Key Changes Made:
- Simplified Language: Replaced complex words with simpler ones.
- Transition Words: Added words like “now,” “also,” “to make things even safer,” and “in today’s world” to improve flow.
- Active Voice: Changed sentences from passive to active (e.g., “Snapchat has made big changes” instead of “Big changes have been made by Snapchat”).
- Shorter Sentences: Broke down long sentences into shorter, easier-to-read ones.
- Bullet points: Used bullet points to break up information.
https://forbusiness.snapchat.com/blog/brand-suitability-suite-2025
